Sunday, May 27, 2007

Great Marketing Case Study

If it weren't for the summer holidays, this would be the pet topic of discussion for all marketing classes:

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the fact that you get a random drink makes it exciting, no?

with such excellent branding like in this case, the taste is secondary. people will buy just to see what drink they'll get.

it's humorous, bold, creative and relevant to our culture.

but as a personal review, i'd give it 3 months before the hype dies off.

which means it won't live to hear praises at class discussions when school reopens in SMU. instead, they'd discuss about why it died as quickly as UNSW - which met a tragic demise before i could say "wallaby".

3:05 PM

Tuesday, May 22, 2007

The Journey Home

felt hungry and got "sucked" into Cheers at the ground floor of bras basah. ate a whole bar of Hershey's cookies 'n cream bar on the way to city hall mrt station.

whyyy...... why was it on offer.......? 2 for $2.15.......

.......................................

been walking home from serangoon station via the alternative route i used to think was inferior to the "interchange" route. after more than a year of moving here, i realised it saves me 5 minutes and the openness makes for easier avoidance of smokers.

this route i call the "bangala" route - but not out of racist sentiments. just that it is next to the circle line construction site, and there happens to be many construction workers hanging around the entrance of the site.

i like it because it cuts through a clear green field. there used to be a distinct path of compacted soil formed by people repeatedly cutting through it. soon after a kind soul had it paved. the part that goes up the slope, they built stairs.

the thing is people now cut diagonally - rendering the paved route redundant for the most part. now a diagonal track of exposed soil deviates away from the cement road at the foot of the slope. i have learnt that man often seeks out the path of least resistance, whichever's shorter, paved or not.

walking home at 8pm along this route also gives me quality stargazing time. i stop to stargaze almost everytime i walk home at night. you'll find me stopping abruptly, cupping my face around my temples to block out the surrounding light, and craning my neck at the starlit sky. so far i have only seen ONE person stop to look at the sky just like i do! it may be unfeasible to stop and smell the flowers in singapore, but there are at least 10 stars on a clear night. orion's belt already promises 30% of that.

stop. and marvel at God's creations. and remind yourself of how small you are.

.......................................

saw an abandoned snowman plushie at the void deck. it looks so cute sitting there on the floor, leaning against the pillar. it has rounded limbs, wears a hat, has 3 big round black buttons on the front and a collapsed orange cone nose.

it looks so lonely. i somehow hate seeing plush toys abandoned. i made a mental note that dragoon will never see himself in that situation.

.......................................

arghhhhh pictures!! this entry needs picturesss.

11:00 PM

Friday, May 18, 2007

Perturbed

although this:

may be weird.....

but there are few things more disconcerting than witnessing a group of aunties rehearsing a dance sequence to Pussycat Dolls.

"don't chaaa.." *twitch shoulders* (toink)

"don't chaaaaa......" *twitch twitch* (toink toink)

10:37 PM

Thursday, May 17, 2007

How easily do I cry?

Many girls (and some dubious men) will claim to shed tears easily while watching movies or television shows. Few have dared claim victory when I tell them I cried watching Pokemon.

It doesn't stop there. I cried watching Pokemon from the moment the episode TITLE came out. On one particular Saturday morning, I tuned into Kids Central at 11am, ready for my weekly dose of Pokemon. I was already in JC then. The title flashed:

Bye Bye, Butterfree.

And the tears just came. From the title to the ending credits, my tears almost did not stop. Neither did my mum's laughters (directed at me). It was perhaps the only time she sat through a whole episode of Pokemon.. but who wouldn't when such an amUsing yet amAzing spectacle was before them.

Wilson lent me this:

Ima ai ni yukimasu

an outright encouragement for me to exercise my tearing talents. apparently this is one of the more power-packed tearjerkers then even drove normal men to tears (maybe a hot babe died or had a cup size reduced, but that is such a feminist inference).

while wilson had no qualms about lending this to me, xueli wasn't so sure that i could handle it.

as i said, "i like a good challenge sometimes."

i guess crying easily reflects of me as a highly emotional person. and i am. i don't see it as a weakness, but rather a healthy outlet for me to express my feelings. crying easily over a story can even mean that i'm very emphatic. surely there's a place for such a virtue? haha.

i need to find an auspicious hour for watching Be With You. not at night for sure, unless Ayumi suddenly spots swollen eyes and it turns fashionable overnight (right now they're more inclined to "BULGING"). i can't bawl in front of the comp screen at tempest either, customers or no customers.

i suppose a weekend afternoon sounds appropriate. i can even have a crying competition with my family members, though it will take a lot for the outcome to surprise me.

whatever time it is....

bring on the Kleenex.

11:19 PM

Monday, May 14, 2007

12:16 AM

Wednesday, May 09, 2007

300

no. no rippling Spartan muscles in this entry.

it's just my 300th post. *random people litter the floor with confetti and life goes on*

i had meant for it to be more celebratory and cheerful, but unfortunately i cannot bring myself to go against my feelings.

Lord, i need to know that life is beyond my own struggles and problems. i know it in my mind, but no matter how hard i try, they seep into everything i do and every moment of time i try to get away from them. i don't even know what i want and need anymore.

PLEASE. please let life make sense again. i thought we've been through this, but i never seem to learn.

11:20 PM

Saturday, May 05, 2007

BEHOLD.

6:38 PM

Mothers' Day Bug

accompanying my mum on trips to OG always meant extended periods of time at the household ware section on the upper floor. the things there get to me and make me imagine what my future kitchen would be like.

one thing's for sure - it will have Corelle dining ware.